Decisions Are Made Before a Website Is Clicked
Over 60% of travel-related searches now end without a single click.
Visitors rely on zero-click search, Google Maps, and the results that appear instantly in search panels.
If your POIs, trails, venues, or experiences are not optimized within that system, your destination is excluded before the journey begins.
Google Maps Has Replaced the Tourist Information Office
With over 74 million weekly active users in Europe, Google Maps is now the default discovery and navigation tool. Visitors rely on it for walking paths, attraction locations, business listings, and nearby experiences.
When your points of interest are missing or incorrect, you’re not just invisible — you're inaccessible.
Google Is a Major Economic Channel, Not Just a Map
In 2023, Google’s platforms supported €179 billion in economic activity across the EU. This includes tourism revenue driven by discovery, search, and navigation functions.
Visibility on Google directly affects regional competitiveness and visitor flow.
Our Services
We help you get found where travellers actually decide: inside Google Maps and AI assistants like ChatGPT, Gemini and Claude. For destinations, we measure and improve how AI describes you against your competitors; for businesses and associations, we turn your Google and AI presence into real bookings. Explore the services below to find your path.
How it works ?
We measure where you stand today, improve it with content, data and hands-on work, and keep you visible as Google and AI keep changing.
Measure
We audit how you appear across Google Maps and AI assistants a reproducible, benchmarked method.
Improve
We help you fix it: content, structured data, training and hands-on work.
Stay ahead
The models change constantly, so we keep measuring and adjusting to keep you cited.
What is AI visibility, and why does it matter for tourism?
AI visibility is how often, how accurately and how favourably an AI assistant names and recommends you when travellers ask it where to go, what to see, or where to stay.
It matters because travellers increasingly act on a
single AI answer instead of scrolling a list of links so if your official information is thin, the AI describes you from whatever it finds, and you lose control of your own story.
“Visitors were better informed, businesses were easier to find, and we finally gained control over how our destination is experienced digitally.”
VisitBalaton365 DMO
