Problem Case: Fewer Guests Due to Google Maps

Location: Mörlialp ski resort, Canton of Obwalden, Switzerland

Challenge:

For several years, Google Maps incorrectly showed the access road to the Mörlialp ski resort in the canton of Obwalden as closed. Visitors relying on Google Maps assumed the resort was unreachable and avoided it. Although fully operational, the resort appeared digitally cut off.

Background:

Many travelers depend on Google Maps to find and access destinations, especially remote or seasonal spots. Accurate map data is essential for digital visibility and visitor confidence, directly impacting local tourism businesses.

Impact:

The incorrect “road closed” label was active for nearly three years until it was corrected. During that time, Mörlialp faced significant financial losses, not due to weather or competition, but because inaccurate map information discouraged guests. This illustrates how one wrong map detail can damage reputation and revenue alike.

Adaptation Tip:

DMOs and local operators should conduct regular map data audits and maintain open communication with mapping platforms. Collaborating with partners like Visible Tourism helps verify routes, correct outdated data, and ensure destinations remain visible and accessible.

Find out more via:

www.simagazin.com

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