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Case studies
Real examples of how destinations manage or overlook their digital visibility.
Each case shows how Google data and visuals shape how places are found and experienced.
Best Practice: Mapping Street View of a Lakeside Destination
Discover how Fonyód's Street View mapping project enhances lakeside visibility, supports local businesses, and boosts tourism appeal with 360-degree imagery.
Bence Bukovec
Oct 81 min read
Problem Case: Fewer Guests Due to Google Maps
Google Maps wrongly showed Mörlialp’s access road as closed for years, causing visitor losses. Accurate map data is vital to protect tourism revenue.
Bence Bukovec
Oct 81 min read
Best practice: Data for Sustainable Routing
Discover how Google Maps’ eco-routing in Salt Lake City optimizes routes, cuts emissions, balances traffic, and eases overtourism for greener travel.
Bence Bukovec
Oct 81 min read
Problem Case: Missing Trail Data
Missing trail data in the Azores leads to visitor confusion and lost tourism opportunities. See why up-to-date maps matter.
Bence Bukovec
Oct 81 min read
Best Practice: Updating and Enhancing Satellite Images
Outdated map visuals can hurt bookings. See how Balatontourist Füred Kemping & LUA Resort boosted digital trust by updating Google Maps.
Adam Schmutz
Oct 81 min read
Problem Case: Fake Trail Nearly Causes Fatal Accident
Learn how a fake trail on Google Maps nearly caused a fatal accident in Vancouver’s North Shore Mountains.
Bence Bukovec
Oct 81 min read
Best Practice: Reviving a Hidden Spot, Oroszlánfej Fountain,
Learn how accurate Google Business Profile management can revive hidden tourist spots, boost visibility, and strengthen destination trust
Adam Schmutz
Oct 71 min read
Problem Cases: AI-generated Fake Tourist Attraction Misleads Malaysian Couple
AI-generated travel content can mislead visitors and undermine destination trust. Verified digital presence is crucial to ensure authentic traveler experiences.
Bence Bukovec
Oct 71 min read
Best Practice: Water-based Google Street View – Kis-Balaton
Visible Tourism made Kis-Balaton Wetland discoverable by creating 360° water-based Google Street View, boosting global engagement and sustainable tourism
Adam Schmutz
Oct 71 min read
Problem Case: AI Hallucinations Mislead Travellers During Trip Planning.
If your data is incomplete, AI will invent missing details. Minimize AI misinformation by maintaining structured, verified digital data online.
Bence Bukovec
Oct 71 min read
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