Problem Case: AI Hallucinations Mislead Travellers During Trip Planning.

If your data is incomplete, AI will invent the missing pieces.

Location: Global

Challenge:

As generative AI tools gain popularity for travel planning, users have been misled by AI-generated travel plans. The German tech outlet t3n.de reported cases where ChatGPT and similar tools invented attractions, relocated real ones, or described services that do not exist. In one test, AI suggested visiting museums closed for years and listed hotels in incorrect locations.

Solution:

AI “hallucinations” happen when large language models fill gaps with made-up data because DMOs and local businesses don’t keep their digital information complete and updated across platforms like Google, Bing, Wikipedia, and Wikidata. Maintaining accurate, verified data on these channels is key to preventing misinformation.

Impact:

Misinformation before travel damages destination credibility and trust. Travelers relying on AI-generated plans risk disappointment and logistical problems, which harm the destination’s reputation and reduce repeat visits.

Adaptation Tip:

Visible Tourism addresses this by proactively managing and verifying destination data across Google Business Profiles, Wikidata, and other key platforms. We optimize metadata, ensure accurate POI locations and categories, add verified multilingual content, and monitor for misinformation to keep data current and credible. This comprehensive approach supports AI systems in generating reliable travel recommendations, reducing hallucinations, and enabling travelers to experience authentic destinations.

Find out more via:

t3n.de

Gefährliche Halluzinationen: KI schickt Touristen an Orte, die es nicht gibt | t3n

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